Brad Keen was named the Senior Manager of Business Development for Penn State Sport Properties in July 2018 with Learfield/IMG College. Learfield/IMG College is the exclusive marketing and multi-media rights partner for Pennsylvania State University, creating customized programs which allow our partners to leverage affinity for the university and its athletic programs into business growth.
Current scope of responsibilities include and are not limited to serving clients in the business-to-business, consumer, government, and non-profit sectors, by providing an array of solutions; including regional brand enhancement and exposure, exclusive events and experiences, promotions, community relations, employee recruitment, and hospitality.
Prior to that, Brad was the Assistant Athletic Director for Marketing for Penn State Athletics from September 2014, where he oversaw the marketing and promotions initiatives for Penn State’s broad-based and highly successful 31-sport athletic program. He worked directly with Coach James Franklin’s football program in a variety of areas, including ticketing, branding and gameday fan experience.
Brad came to Penn State after serving as the Director of Marketing at Wake Forest University and prior to that served as the Assistant Director of Sales and Marketing at Vanderbilt University. He began his career as the Assistant Director of Marketing and Promotions at Middle Tennessee State University in 2010.
A native of Tuscaloosa, Ala., Keen earned bachelor’s and master’s degrees from the University of Alabama and was a member of the Crimson Tide’s Athletic Marketing staff as a student.